Brand identity

We were approached by Potential to create a fresh new identity that would elevate their brand in line with the pedigree of clients they consult for in change management and facilitation.


We created a fluid logomark in a bold colour gradient to symbolise ‘potential’. Alongside which we designed a toolkit of brand materials.

“Geometrique are insightful, curious and exceptionally talented in their work. They worked with us on a fairly loose brief, asking thought provoking questions that stretched our insights and gave us further clarity. They were patient and responsive when we did an about-turn on what we wanted and have remained professional and helpful throughout the process.”

- Sarah Bolas, Director, Potential Consulting

Potential Consulting
Brand identity for dynamic change consultants